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East Penn Releases New Duracell Automotive Batteries

March 1, 2009

East Penn Manufacturing has signed an exclusive agreement with Duracell (part of the Procter & Gamble Company [NYSE:PG]) to release batteries branded under the Duracell name. East Penn’s over 60-year tradition of producing the world’s highest quality lead-acid batteries is a logical fit for the Duracell name that has earned 40 years of consumer trust.

Two types of Duracell automotive batteries are initially being released, the extreme power AGM and the advanced generation EHP.

Extreme power Duracell batteries offer premium AGM technology with two times (2x) the durability and dependability of a standard product. This high-performance line of batteries is ideal for multiple accessory power demands found in new vehicles or the extra drain of the many electronic devices that get plugged into the vehicle’s cigarette lighter.

Advanced generation Duracell batteries are especially designed to provide superior life and maintenance-free performance. These batteries feature EHP Technology or Extra Heat Protection reinforcing it’s design to withstand today’s increasing under-the-hood temperatures or severe service conditions. This extra reinforcement also helps enhance its performance in colder weather conditions extending life in any environment.

A Duracell premium marine battery featuring AGM technology is also scheduled to be released at the onset of this highly anticipated product offering.

East Penn is a leading manufacturer of high quality lead-acid batteries and accessories for the automotive, telecommunications, UPS, commercial, marine, and motive power markets. The company’s quality and environmental systems for its entire 520-acre complex have been certified to ISO 9001:2000, ISO/TS 16949:2002, and ISO 14001:2004 requirements. For more information contact East Penn Manufacturing Co., Inc., Lyon Station, PA 19536 or visit the company web site at www.dekabatteries.com.

About Duracell: Part of the Procter & Gamble Company [NYSE:PG], Duracell has been powering people around the world for more than 40 years. Our products serve as the heart of devices that keep people connected, protect their families, entertain them and simplify their increasingly mobile lifestyles. As the world’s leading manufacturer of high-performance alkaline batteries, Duracell also innovates in disposable, renewable and peripheral technologies and markets general purpose flashlights along with the advanced Daylite® LED flashlights. Visit www.duracell.com for more information.
About Procter & Gamble [NYSE:PG]: Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Pringles®, Folgers®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Actonel®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, and Braun®.  The P&G community consists of 138,000 employees working in over 80 countries worldwide.  Please visit www.pg.com for the latest news and in-depth information about P&G and its brands.

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